Ruben Gallego relates very well to the points that Mayhew makes in his books, because Mayhew talks about how members of Congress are single minded seekers of re-election. As shown in the T.V. commercial above that aired in 2014, Gallego kills two birds with one stone by using Mayhew's ideas of Advertising AND Position Taking.
Advertising (according to Mayhew) is the idea of spreading your face out to the people so you can become the most recognizable while maintaining a clean reputation and favorable brand. This is very noticeable in the middle of the above add when he talks about the immense poverty that he had to endure as a child while then going on to serve in the United States Marine Corps. This makes him look much tougher, diligent, and trustworthy in the eyes of his constituents. This would pave the way for his next re-election, should he decide to run for another term.
Position Taking (again according to Mayhew) is taking a stand on an issue that is central to your constituency that will connect the member of congress to their constituents. Gallego uses this by telling about his views on such things as Immigration Reform, Gun laws, and expanding Medicaid in Arizona. he says these things so that he can better connect with his constituency (most importantly his Re-election constituency) so that he can prove to his people that he is their voice in congress (which hopefully leads to his re-election). Again, this is a helpful strategy that would lead Gallego to yet another term in the House.
One thing that Gallego does not touch up on in this video is his Credit Claiming in the House. Credit Claiming is when a member of Congress goes out and convinces his constituency that he is one of the driving forces behind a piece of legislature in congress (such as bill sponsorship). In Ruben Gallego's instance, he has sponsored bills specifically under Gun Control and Veterans Affairs the most. He has also sponsored various zoning laws that would benefit his constituency such as a new post office and new plane routes for the FAA to follow so his constituency is not affected by the noise of planes constantly taking off and landing.
Other bits of information would be that he has an Instagram account (871 followers), a twitter account (14.3k followers), and a Facebook account (9.7k followers). He spent $15,000 in 2016 on travel back to his home state. Gallego also spent approximately $53,387 on franked mail in 2016. Over all for his personal compensation, Gallego paid over $401k to himself in 2016.
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